Boas Notícias


Media statement

8 September 2016


The Department of Basic Education (DBE) is proud to announce that it has been awarded a UNESCO International Literacy Award.  The 2016 UNESCO Confucius Prize for Literacy is for the Department’s Kha Ri Gude Mass Literacy Campaign and will be handed over at a ceremony to be held in Paris on Thursday, 8 September 2016.

The Kha Ri Gude Mass Literacy Campaign was launched in 2008 to fulfil the ambitions of the Freedom Charter. Through the campaign recruits volunteers who make up the thousands of community-based coordinators, supervisors and educators that are engaged to run the literacy courses every year since the inception of the campaign. The volunteers teach at community-based learning centres across the country as well as in informal venues such as backyards, local churches and even bus-shelters.

To date the campaign has touched 4.7 million people across the country and focuses on basic literacy and numeracy skills for people who were never afforded the opportunity to learn to read and write.

The UNESCO Jury appreciated the Kha Ri Gude programme for its well-developed mass literacy campaign that applied scientific research on how illiterate adults read. The panel found it impressive that since its inception in 2008, the programme had taught urban and rural based adults in 11 official languages including Braille and to date it has reached 4.7 million South Africans, mostly women.

Since 1967, UNESCO has awarded International Literacy Prizes to outstanding and innovative programmes that promote literacy, and this year UNESCO awards laureates from around the world under the theme: Innovation in Literacy.

The Minister of Basic Education Mrs Angie Motshekga will be represented by the South African Ambassador to France and Permanent Representative to UNESCO, HE Mr. Rapulane Molekane, who will receive the award on behalf of the Department and the country. 

The Department of Basic Education is proud of all those who have been involved in Kha Ri Gude over the past eight years, and this award is testament to the hard work and dedication of the officials, as well as the volunteers and participants of the Kha Ri Gude mass literacy campaign.



Enquiries:     Elijah Mhlanga – 083 580 8275

Troy Martens – 079 899 3070






South Africa voted top 'dream destination'

13 May 2013

South Africa has been voted the top destination by members of the world's largest travel and lifestyle social network, Where Are You Now? (WAYN), in the site's recent "dream destination competition".

The country beat Brazil, India, Dubai, Fiji, Turkey and Indonesia with 15 300 votes from members around the world.

A total 78 000 votes were counted for all seven of the destinations. The nominated countries and cities were selected through market research and tracking user engagement on WAYN.

"All seven countries and cities nominated were extremely worthy contenders and dream destinations in their own right," WAYN co-founder and chief risk officer, Jeremy Touze, said in a statement last week.

"The immense popularity of South Africa as a tourist destination has been reinforced by this competition, and interestingly the activity we are seeing correlates with the recent announcement by President Jacob Zuma that the amount of foreign visitors to South Africa has grown by 300% to 13.5-million visitors, 9.2-million of which were tourists."

Touze said South Africa's strongest following comes from Asia, in particular India. "Out of the 408 000 fans of South Africa on WAYN, there are now over 108 000 fans from India alone," he said.

"We are privileged to live in an incredible country, a land of spectacular wildlife, awe-inspiring adventure and unique heritage and culture," said chief executive officer of South African Tourism, Thulani Nzima.

"It is home to warm, welcoming people, eager to share it with travellers from around the world.

"We are already touched by the hundreds of thousands of friends our destination has made on the platform and we are delighted with this accolade, which we hope will make more people's dreams of visiting South Africa a reality," Nzima said.

SAinfo reporter

Questinonário de avaliação da brochura digital sobre a África do Sul


Gostaríamos de saber a sua opinião sobre a brochura digital que a nossa Embaixada criou recentemente. Por esse motivo, vimos pedir-lhe que responda ao seguinte questionário:

Completá-lo demora menos do que 5 minutos. As suas respostas são muito importantes para melhorarmos o nosso trabalho!

Se quiser rever a brochura digital, poderá fazê-lo em:



We would like to know your opinion about the digital brochure (in Portuguese) that our Embassy has recently created. We therefore ask you to answer the following questionnaire as carefully as you can:

Completing it should take you less than 5 minutes. Your participation is very important to improve our work!

If you want to see the brochure, it is available on:

SA Tourism announces new Chief Marketing Officer

10 Dec 2012

SA Tourism has appointed Janine Hutton to the position of Chief Marketing Officer (CMO), effective from February 2013. She takes over from Roshene Singh who retires at the end of this year after being with SAT for nearly 10 years.

“Roshene has been a rock at SA Tourism and is widely respected by all in the tourism industry for her achievements. She oversaw the extremely successful tourism growth strategy, putting in place structures, trade and marketing relationships.  She has left a good foundation and Janine inherits a solid ship on a good footing. We hope Janine will continue the good work and to bring her experience, skills, expertise and acumen in modern integrated destination marketing to this pivotal position,” said SAT CEO Thulani Nzima.

Hutton has over 15 years of senior management experience and is currently the founder and owner of online marketing company, Social Act. She is also a partner at destination consulting company, Ivy League's Africa office. She has previously been a director at The Nielsen Company, MD and EXCO Board member at Ogilvy Interactive, and MD at computer software company Immedia.

“For an ambitious marketing organisation such as SA Tourism, the CMO position is absolutely critical in driving the organisation’s marketing and trade work at head office and our increasing number of country offices and target markets around the globe. In Janine, we have found an extremely competent and capable candidate to lead our company’s marketing efforts, as we seek to continue to be innovative and effective in driving the growth of tourist arrivals to our country and in keeping pace with global trends affecting tourists’ behavior and travelling patterns. We are extremely excited about Janine’s appointment and we are convinced she will be very adept at managing the considerable challenge of heading up the team responsible for SA Tourism’s marketing operations and strategies,” said SA Tourism Chief Executive Officer, added Nzima.

Hutton said, “I am a results-driven person who prides myself in converting complex concepts and innovative ideas into profitable businesses, which I think will be very beneficial for a research and target-driven organisation such as SA Tourism. I am very excited at the opportunity and looking forward to the challenge. In the changing marketing environment and business world, I believe the best way to achieve success is with an integrated marketing approach, including all aspects of relevant digital channels, to positively influence lead generation, increase brand awareness and drive tourist arrivals to our country."

Source: Tourism Update

Cape Town voted one of BA’s top long-haul destinations

07 Dec 2012

British Airways customers have placed Cape Town firmly amongst their top five long-haul destinations this festive season, according to research based on the number of bookings made. 
It is the third most popular place to visit on the airline’s long-haul network over Christmas and New Year. Only New York and Miami attracted more festive bookings, with Dubai and Hong Kong in fourth and fifth places respectively.
“It’s a significant achievement as this isn’t a poll of people saying they might like to visit Cape Town some time, but customers who actually hold bookings and will be arriving here over the next few weeks,” said Daniel Bainbridge, British Airways strategic commercial development manager in South Africa.
British Airways upped its London/Cape Town schedule from daily to double-daily in October, with all the flights operating as overnight services.