The South African Embassy was invited to be part of Portugal Exportador 2012 which took place in the Lisbon Congress Centre in Lisbon on the 21 November. Organized by AIP and AICEP (the governmental agency for trade promotion) and sponsored by BES bank, the event was widely covered by all the Portuguese economic media and well attended by businessmen.
The Embassy participated in the foreign embassies’ stand area, together with other 46 economic representatives from Africa, Latin America, Middle East, Asia and Europe. In coordination with CCILSA (Luso-South African Chamber of Commerce), the Embassy held nine one-on-one meetings with potential trade and investment partners in the areas of IT, software, food products, agro-processing and consultancy. Trade & investment brochures with relevant information were also available.
Portugal Exportador is a unique chance to promote South Africa as a sophisticated and promising emerging market for trade and investment and also to strengthen the existing contacts. The active interaction with AIP, AICEP and CCILSA at this event makes part of the Embassy’s strategy to promote the trade relations between the two countries as a stepping stone to future Portuguese investment in South Africa.