The South African Embassy in Portugal successfully participated in the annual BTL fair held from 27 February to 3 March 2013 in Lisbon.

BTL, now in its 25th edition, is the biggest travel fair taking place in Portugal.

This year, for the first time, the Embassy shared “Os Especialistas” stand with eight companies with whom it annually embarks on a series of nationwide tourism road shows, namely: Across, Image Tours, Pullmantur, ATR, VT, Keytel, Inter Mundial and Travelport.



“Os Especialistas” stand with South Africa’s desk in the middle


The first two and a half days of the fair were reserved for tour operators and trade visitors. This year around 900 exhibitors, representing 36 international destinations, participated in the event while official visitor figures, although not available yet, might show a decline due to the current financial situation.

Most exhibitors and tourism professionals were in agreement that the Embassy’s participation in the fair was very important in respect of raising the profile of the country and creating awareness of South Africa as a destination of choice.