On 13 May 2014, the South African Embassy commemorated South Africa’s 20 Years of Freedom and Democracy with a wreath-laying ceremony at the windrose located in front of the Monument to the Discoveries (Padrão dos Descobrimentos) where tribute was paid to those who sacrificed their lives so that South Africa could be freed from apartheid and thrive as a democracy.  The event was followed by a formal lunch at the Marriott Hotel where more than 200 guests were treated to real South African cuisine, ranging from Cape fish soup, bobotie and yellow rice and malva pudding.  The guests were also able to view a small exhibition recalling South Africa’s successful transition from the dark days of apartheid to the brighter days of post-1994 progress and events.  We wish to thank all those who celebrated this important milestone in South Africa’s history with us.



The South African Embassy in Portugal participated in the TOP Cross Training workshop


The South African Embassy in Portugal participated in the TOP Cross Training tourism workshop in the Algarve on 3 & 4 May 2014.


The Top Cross Training is a training and networking opportunity for TOP Atlântico travel agents on a national level. Approximately 240 agents attended the 3 day event.


ATR (SAA representative) made 2 presentations in which South African Airways was largely promoted. The Tourism section of the Embassy participated in the presentations, by complementing SAA marketing. Mr. R Stroebel made a presentation which focused on South Africa’s rich natural and cultural heritage and huge tourism potential. The new SA Tourism video advertisement which is broadcasted in UK was also showed in the presentation.



                          Mr Stroebel and Mr Sousa (ATR)


Mr Stroebel 

The South African Embassy in Portugal participated in the 2014 Tourism Road Show "Os Especialistas"


The South African Embassy in Portugal participated in the 2014 Tourism Road Show Os Especialistas, as part of the Mission’s strategy to promote South Africa as a tourism destination of choice to Portuguese travel agents.

The first part of the 2014 Road Show workshops was held in 5 cities across Portugal – Vilamoura (Algarve), Leiria, Braga, Porto, and Viseu in March 2014 and the city of Lisbon hosted the two final events on 12&13 May 2014

The Road Show event  is a very cost effective way to directly communicate with travel agents from different parts of the country and increase their awareness about South Africa as a destination with rich natural and cultural heritage and to update the industry on the variety of experiences and products on offer across South Africa

Portugal is one of the fastest-growing source markets in Europe for South Africa since 2008. According to the latest data from South African Tourism, Portugal is currently the 7th biggest market in Europe out of 19 countries and it has shown growth above the EU average for the last 7 years.

Road Show group "Os Especialistas"

Mr R Stroebel, First Secretary and Ms C Rodrigues, Trade Assistant



SA Embassy participated in Mundo Abreu 2014


On 5 and 6 April 2014, the South African Embassy in Portugal participated in the MUNDO ABREU TRAVEL FAIR, one of the most important travel fairs in Portugal. Organized by Abreu, the biggest Portuguese tour operator and owner of the largest network of travel agencies in the country attracted vast numbers of the public to the annually held travel fair.

The Embassy shared a stand with Mundial Tours, a South African-based and Portuguese-owned travel agency that represents Abreu in South Africa.

The fair was an excellent opportunity for the Embassy to market and promote South Africa as a major travel destination and was also used to educate the public on South Africa as tourism destination of choice.

The promise of “discounts of up to 60%” was once again the main attractions for members of the public to visit the fair with more than 120 000 people visiting the fair. South Africa had 3 main packages in Abreu’s big trips brochure.


 For More information please consult: www.mundoabreu.pt


Students from Cova da Moura learn about South Africa's cultural diversity and Nelson Mandela's legacy

At the invitation of their teacher, Filipa Pais, a group of adult students studying at the Associação Cultural Moinho da Juventude, in Cova da Moura, viewed a presentation and listened to a talk on South Africa’s multicultural society and how this diversity has been incorporated into the country’s national identity.  The talk also centered on Nelson Mandela – his example and inspiration.  Particular interest was placed on Nelson Mandela’s focus on education and reconciliation, the work of the Truth and Reconciliation Commission and the economic challenges that South Africa still faces today to elevate the standard of living of its people.  The students showed great interest in the subject and in the philosophy of ubuntu, which is already inspiring other youths in Portugal to acquire the leadership skills that will help make them tomorrow’s leaders in their communities.

Thank you to everyone for the warm reception.  It was a very enjoyable morning!


Nelson Mandela’s life inspires students at Eça de Queiroz High School


Teacher Fernando Pinto, of the Eça de Queiroz High School in Lisbon, invited Ambassador Keitumetse Matthews and RTP journalist Antonio Mateus, to speak to a group of grade 12 students, inspired by the motto, “If Mandela were young, rebellious and exemplary today, what would he be like?”

Antonio Mateus, a former correspondent in South Africa for Portugal’s national television broadcaster, RTP, and the author of several books on Nelson Mandela, including a book directed specifically at youths, spoke about Nelson Mandela’s example of forgiveness and how it had inspired him in his own personal life.  He focused his talk on how young people could integrate Nelson Mandela’s example into their everyday lives.

Ambassador Matthews, picking up on the motto, gave a heart-felt account of Nelson Mandela’s caring nature and how his greatest wish was that people would feel inspired to make a difference in other people’s lives.  And as his own life so clearly exemplified, one must start by changing oneself, without which one cannot make an impact on the lives of others.  Ambassador Matthews also elaborated on the concept of Ubuntu, and our inter-relatedness as a basic foundation for the need for people to care about each other.  In closing, the school officials informed the audience that to celebrate the memory of Nelson Mandela, the school will organize a Mandela Run to take place on 5 December 2014, coinciding with the date of Madiba’s death.  Ambassador Matthews and Antonio Mateus were invited to give the departure signal for the run.

Thank you to the Eça de Queiroz High School for an inspiring afternoon!


Mission participates in Nelson Mandela tribute by schools in Odivelas


At the invitation of teacher Cidália Lopes, of the Odivelas Group of Schools, the Mission participated in a tribute to Nelson Mandela on 24 February 2014, under the title “Mandela: the legate, memory and example”.  The invitation was to speak on South Africa and Nelson Mandela to an audience comprised of students of various ages as well as adults.

The Odivelas Municipal Pavilion was the venue for a wonderful exhibition of works of art and literature focusing on Nelson Mandela, executed by students from 8 different schools in the OdivelasMunicipality, ranging from pre-school to high school.  Following a visit to the exhibition, the event commenced with a performance by a group of students who sang South Africa’s national anthem and the song Asimbonanga, by Johnny Clegg & Savuka.  Another group of students danced to African rhythms, a young student read a letter to Nelson Mandela and another recited several poems also dedicated to Madiba.  Several school and municipal authorities intervened to evoke Nelson Mandela and his legacy, after which Ms Maria da Luz Marques talked about South Africa, which this year celebrates 20 years of democracy, and on Nelson Mandela and his life’s work.  The event was followed by a Port of Honour.

The Mission wishes to congratulate the students and teachers on their fantastic initiative!






The South African Embassy was invited to participate in the Export Markets series seminar organized by AIP-Portuguese Manufacturers Association/Business Confederation on 25 February 2014 in Lisbon.Ambassador Matthews, hosted by the Vice-President of AIP, made the welcome remarks to the audience. Mr. R Stroebel, First Secretary, made a presentation on the South Africa economy & market, the regional perspective, business & investment opportunities and the bilateral relations.

The representative of AICEP in Johannesburg (Portuguese Trade & Investment Agency), a South African consultant (Skype interventions) and the President of the Luso-South African Chamber of Commerce (CCILSA) were also speakers at the event. The market conditions, regulatory framework, current opportunities and the experience of some Portuguese companies in the market were some of the subjects under discussion

The Export Markets initiative is funded by EU Structural Funds and aims to promote 10 markets which are considered strategic for Portuguese companies: South Africa, Morocco, Algeria, China, India, Israel, Mozambique, Turkey, Chile and Colombia.

 The seminar was attended by approximately 35 companies, mostly SMME’s.


         Left to right: Ambassador KST Matthews, Vice-President AIP Mr Jorge Santos and First Secretary Mr R Stroebel